“For many years I have observed that the moralist typically substitutes anger for perception. He hopes that many people will mistake his irritation for insight…The mere moralistic expression of approval or disapproval, preference or detestation, is currently being used in our world as a substitute for observation and a substitute for study. People hope that if they scream loudly enough about ‘values’ then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming?…Moral bitterness is a basic technique for endowing the idiot with dignity.”

-Marshall McLuhan